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Discover the stories behind the brands through in-depth articles. From established names to emerging labels, we assess every brand with the same critical eye.

Below, you'll learn more about the history, fit, and price-quality ratio of a wide range of brands. We'll help you understand what you're paying for and which brands best match your style and needs.

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Brands

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Story of the Week

PME Legend: The Rugged Brand

PME Legend is a well-known name in menswear. The brand was previously called Pall Mall, and then—and still today—is known for its rugged style with a nod to classic aircraft parts.

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21 Stories in brands

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The Perfect Start to Your Day with Suitable Basics

SustainabilityBrands

The Perfect Start to Your Day with Suitable Basics

Do you plan your outfit the night before, or do you only decide when you’re standing in front of your wardrobe? Whatever your morning routine looks like, with Suitable basics you can be sure you’re starting the day the right way....

3 Reasons Why You Need The Benjamin in Your Wardrobe

When it comes to building a men’s wardrobe, comfort comes first—and versatility is essential. Amsterdam-based brand KING Essentials is known for timeless pieces you can wear in style at any moment....

What is the festival chic dress code?

OccasionsBrandsStyling

What is the festival chic dress code?

The term festival chic may sound contradictory, but it’s actually a creative way to show off your personality. This summery dress code blends the laid-back festival vibe with effortless, stylish ease....

What is the cocktail dress code?

OccasionsBrandsStyling

What is the cocktail dress code?

The cocktail dress code emerged during Prohibition in the United States (1920–1933), when alcohol was illegal. People secretly hosted sophisticated parties where cocktails were served....

What is the old money dress code?

OccasionsBrandsStyling

What is the old money dress code?

The old money dress code is for men who opt for timeless style, understated luxury, and clothing that exudes class. Each piece is crafted to a high standard, made from natural materials, and designed to last for years....

What is the tenue de ville dress code?

OccasionsBrandsStyling

What is the tenue de ville dress code?

Tenue de ville is French for ‘city outfit’, a term dating back to when people would travel from the countryside to town dressed smartly. Today, it means dressing neatly without being overly formal....

What is the business casual dress code?

OccasionsBrandsStyling

What is the business casual dress code?

Business casual remains a tricky style for many men. The key is to look professional while still coming across as approachable. Your outfit should be suitable for the office, business dinners, or informal meetings....

What is the casual Friday dress code?

OccasionsBrandsStyling

What is the casual Friday dress code?

Casual Friday is a more relaxed dress code for Fridays at the office. You dress comfortably, while still keeping a professional look. That doesn’t mean showing up in your leisurewear; it’s about striking the right balance between smart and relaxed.

What is the business formal dress code?

OccasionsBrandsStyling

What is the business formal dress code?

Business formal is the most formal business dress code, most commonly seen in traditional sectors such as banking, consultancy and government. Looks are classic, sharp and highly professional....

What is the preppy dress code?

OccasionsBrandsStyling

What is the preppy dress code?

The preppy dress code feels traditional without being old-fashioned, polished without looking stiff, and stylish without trying too hard. A preppy man looks like he’s just stepped off campus: confident, classic, and laid-back....

What is the smart casual dress code?

OccasionsBrandsStyling

What is the smart casual dress code?

Smart casual is a popular dress code, but it can be a bit confusing. The goal is to strike the perfect balance between polished and relaxed. Think stylish basics made from comfortable materials....

What is the black tie dress code?

OccasionsBrandsStyling

What is the black tie dress code?

As the name suggests, the black-tie dress code is all about the black bow tie taking centre stage. It’s a formal style rule for events after 18:00, such as galas, weddings, or elegant dinners....

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